Six Sigma Pricing

There are many books about what is Six Sigma. There are some texts that explain Six Sigma applications. Most of these application examples are limited to manufacturing and services industry. Here is a recent book from Financial Times Press that talks about Six Sigma Pricing. It is an interesting reading on Six Sigma application on pricing operations to enhance profits.

The book starts off with an illustration of impact of correct pricing on profitability compared to cost reduction and increase in sales volume. This is complemented by several examples of price leaks in different industry verticals. An interesting case study of the application of Six Sigma pricing at a global manufacturer of industrial equipment concludes the Part I of the book.

The next part presents a process view of the pricing function. It is followed by a brief contextual introduction of Six Sigma along with various tools used during its application. In Part III, authors explain the details for applying Six Sigma Pricing. It begins with how to select a pricing project and take a deep dive in to each process step with an example. The last part covers the aspect of enterprise-wide deployment of Six Sigma pricing. Two of the takeaways from this book are really noteworthy viz. a) Improving Prices Is Better than Cutting Costs and b) Sales Is the Lifeblood, but Price Is the Oxygen.

It is a must read for Sales professionals and Six Sigma practitioners who are keen to experiment with Six Sigma in some untraditional way.

Details:
Six Sigma Pricing
by ManMohan S. Sodhi; Navdeep S. Sodhi
Publisher: Financial Times Press

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